Airtel and Perplexity Announce Game-Changing AI Partnership in India: Free Perplexity Pro for All Airtel Users
Introduction
In a major move that’s set to reshape the digital landscape in India, Airtel has announced a groundbreaking partnership with Perplexity, the leading AI search and answer engine. This collaboration brings the highly coveted Perplexity Pro plan—worth ₹17,000 annually—to all Airtel users completely free for one year.[1][2][3][4]
This never-before-seen Gen-AI alliance puts world-class, professional-grade AI into the hands of nearly 400 million Airtel customers, marking a milestone in democratizing AI access across the Indian subcontinent.
Why This Matters: The Importance of Perplexity Pro
What is Perplexity Pro?
Perplexity Pro is a premium subscription to the Perplexity AI platform, designed to supercharge your productivity with features like:
- Unlimited pro searches, powered by GPT-4.1 and Claude models[4]
- Deep research tools for comprehensive answer generation
- File uploads for document-based insights
- Image generation for creative and professional needs
- Access to Perplexity Labs, an exclusive sandbox for experimenting with new AI capabilities
Who can benefit?
- Students and scholars looking for authoritative resources
- Professionals needing actionable insights in real time
- Homemakers managing information-heavy tasks
- Entrepreneurs and frequent travelers seeking 24/7 access to world-class AI support
The Partnership: A First for India
Trailblazing Access
Airtel is now the first telecom operator in India to deliver global-level Gen-AI benefits directly to its base. Bharti Airtel Vice Chairman & MD Gopal Vittal said:
"This collaboration will bring the powerful and real-time knowledge tool for millions of users at their fingertips, at no extra cost. This first-of-its-kind Gen-AI partnership in India is focused on helping our customers navigate the emerging trends in the digital world with confidence and ease."[1][2][3][4]
Perplexity’s Cofounder and CEO Aravind Srinivas added:
"With Perplexity Pro, users get a smarter, easier way to find information, learn, and get more done. This is a leap forward for digital empowerment."[1][3][4]
How To Claim Your Free Perplexity Pro Subscription (Worth ₹17,000)
Here’s a step-by-step guide to unlocking a year of world-class AI features at zero cost for all existing Airtel users:
Eligibility
- The offer is open to all existing Airtel customers, including mobile, broadband, and DTH subscribers.[1][2][3][4]
- No new purchases or plan upgrades required.
Step-By-Step Claim Process
- Download/Update the Airtel Thanks App
- Available for both Android and iOS.
- Log In with Your Airtel Number
- Ensure your number or broadband/DTH account is active.
- Locate the Perplexity Pro Offer Banner
- Look for the promotion on the home screen or in the ‘Rewards’ section.
- Click ‘Claim Now’ or ‘Activate’
- Read the terms & conditions for transparency.
- Register/Create a Perplexity Account
- You’ll be guided to sign up or link your Airtel number with Perplexity.
- Enjoy Free Perplexity Pro for 12 Months!
- Instant activation. Explore all pro features freely for a full year.[2][3][4]
Note: You must claim the offer via the Airtel Thanks App to ensure proper validation of your Airtel status.[2][4]
What You Get: Exclusive Perplexity Pro Features
| Feature | Benefit |
|---|---|
| Unlimited Pro Searches | No daily limits—get answers any time, on any topic |
| Advanced AI Models | Access GPT-4.1, Claude, and more for high-quality output |
| Deep Research Tools | In-depth web, academic, and professional search |
| File Uploads | Upload PDFs, docs, and more for direct, context-based answers |
| Image Generation | AI-driven image outputs for presentations and creative work |
| Perplexity Labs Access | Try experimental AI features and new digital workflows |
"Airtel’s move is set to open doors to advanced research, learning, productivity, and creative exploration for the masses."[4]
Who Is Eligible?
- All prepaid and postpaid Airtel mobile users
- Airtel Xstream Fiber broadband users
- Airtel Digital TV (DTH) customers
- Both individual and family accounts
No minimum recharge or plan required—offer applies to all existing subscribers as of launch date.[1][3][4]
Why This Is a Big Deal for India
Digital Democratization
With this initiative, India’s digital inclusion leaps forward dramatically:
- Access to premium AI is no longer restricted by affordability
- Promotes tech literacy and digital skill development
- Empowers all walks of life: students, workers, homemakers, and senior citizens
Business and Education Impact
- SMEs and startups: Power research, proposal drafting, and competitive analysis
- Education: Enhance learning and classroom prep with real-time expert-level answers
- Personal productivity: Get help planning, organizing, and exploring new ideas
Strategic National Impact
- India joins the ranks of countries like Japan and the U.S. where AI is widely accessible via corporate partnerships.[1][2]
International Context
Perplexity has launched similar partnerships worldwide, such as with SoftBank in Japan and Motorola globally (with pre-installed Perplexity on new smartphones).[1][2] However, India stands out as the world’s second-largest internet market, ensuring global-scale impact for this partnership.
Common Questions (FAQ)
Q1: Can non-Airtel users get this offer?
- No, the offer is exclusive to Airtel customers in India.[2][3]
Q2: Is there any hidden cost?
- No. Activate via the Airtel Thanks app and enjoy a completely free year of Perplexity Pro, valued at ₹17,000.[4]
Q3: How long is the free Perplexity Pro valid?
- 12 months from the date of activation, after which standard pricing may apply.[2][3]
Q4: Can I use Perplexity Pro on all my devices?
- Yes, once activated, your Perplexity Pro account can be used across mobile, tablet, and desktop.
Q5: Is the AI content in English only?
- Perplexity Pro supports multiple languages and provides answers catered to user queries.
Step-by-Step Visual Guide
(For best results, refer to the Airtel Thanks app walkthrough on claiming partner offers.)
- Open the app > Navigate to Rewards/Offers
- Tap the Perplexity AI banner
- Click activate
- Register on Perplexity if prompted
- Confirmation message received
Future Prospects
This partnership has set the stage for:
- Enhanced AI literacy in India
- New productivity standards in business, education, and daily life
- Further collaborations between Indian tech and global innovators
Expect more features, local language support, and potentially expanded partnerships in the future.
Conclusion: Unmatched Value for Airtel Customers
Airtel’s Perplexity Pro offer delivers Rs. 17,000 worth of global-grade AI tools, absolutely free, to anyone with an active Airtel account in India. It’s a rare opportunity to unlock powerful digital productivity, research, and creativity aids—whether you’re a student, entrepreneur, or home maker.
Ready to elevate your knowledge and productivity?
Claim your free Perplexity Pro subscription now via the Airtel Thanks App and experience the future of AI-powered search!
Important: Offer is subject to Airtel’s terms, is non-transferable, and subject to change. For further details check the official Airtel Thanks app or Airtel’s website.